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Message from our CEO

01 Message from our CEO

Rolf Verspuij

Looking back on my first full year as CEO of Royal Ahrend, I am proud to say that we have delivered strong results despite a challenging market environment. The traditional dynamics of the office furniture industry have been changing in the recent years, driven by macroeconomic developments, digitalisation and evolving sustainability requirements. Yet, our performance over the past year reaffirms Royal Ahrend’s ability to remain resilient by staying innovative, relevant and relentlessly focused on achieving the best service for our customers.

To achieve this, we have taken significant steps towards becoming a more efficient and effective organisation. We are actively executing our updated Mid-Term Plan (MTP), transitioning to a new organisational structure that stimulates collaboration while implementing our next-generation ERP system. These strategic initiatives ensure that Royal Ahrend continues to stand out, even in challenging market conditions, by providing customers with a relevant and compelling range of products and services.

​Circularity at the heart of our strategy

​Circularity at the heart of our strategy

The office furniture market has undergone a significant transformation in recent years, driven by the continued adoption of hybrid working post-pandemic, stronger focus on circularity and increasing digitalisation. There is growing interest in new workplace concepts, a rising demand for the reuse of products and materials and an increasing need for flexible space solutions. Royal Ahrend has responded effectively to these shifts, continuously developing innovative products and services to meet evolving customer needs. One of the highlights of the past year was the launch of Ahrend Remode, our most sustainable office chair to date, designed by renowned architect Ben van Berkel—a product I am particularly proud of.

Sustainability is at the heart of Royal Ahrend’s strategy, helping shape the future of our industry. Our commitment to sustainability runs deep in our organisation, and over the past year, we officially opened our new gas-free and energy-efficient factory in Prague. This state-of-the-art facility plays a crucial role in our ambition to achieve near-zero emissions by 2030.

In addition, our Circular Hub has expanded significantly, now refurbishing not only Ahrend and Gispen products but also furniture from other brands, showing our leading position in circularity. Our sustainability efforts extend beyond our supply chain and are embedded throughout the organisation, including last year's initiatives such as the development of our new CO₂ dashboard for customers. Furthermore, we have also made important progress from a governance perspective. A key example is this newly enhanced integrated report which, despite no legal obligation, is a first step towards CSRD compliance. 

Building a strong organisation

In 2024, we further refined our strategy and made significant progress on our strategic projects. We expanded our product range with new, relevant products and services, strengthened our position in key market segments and regions, expanded our physical presence by opening new showrooms, such as in Riyad, while redesigning a large part of our existing showrooms to better reflect our vision.

Internally, we further embedded our strategy by introducing a new organisational structure, including the establishment of a new management team. This restructuring is an important step in our ongoing integration efforts—enabling us to operate as one company, increasing efficiency and effectiveness while ultimately delivering even greater value to our customers.

In addition to business growth, we have also invested in our people. Royal Ahrend Learning was launched, providing employees with training opportunities to develop both soft and hard skills, and we placed a strong emphasis on employee well-being and vitality. I am pleased to see that these efforts are reflected in our rising Employee Experience Index (EXI) for another consecutive year. We have set ambitious goals and achieving them together—while fostering a culture of engagement and enjoyment—remains a key priority.

A successful year for our brands

Over the past year, we have won great contracts and have finalised fantastic projects for many organisations around the world. These have all contributed to another year of improved results. Together, we achieved a sales volume of €273,7 million, supported by a gross margin of 50,5%. Through excellent management of operational costs, we reached a recurring EBITDA of €26,4 million. Given the complexities of today’s market, this is a fantastic result —one we can all be truly proud of.

Outlook on 2025

Ahrend Remode

​Outlook on 2025

As we look ahead to 2025, we remain focused on adapting to a challenging and evolving market, ensuring we stay relevant and competitive in meeting changing customer demands. Over the past year, we have launched and worked on several strategic initiatives, requiring significant effort and commitment. While we will continue to build on these initiatives, we also expect to see the first tangible results. Profitable growth remains a priority for us. We will expand our product and service portfolio with new, relevant solutions while strengthening our position in key market segments and regions, driven in part by the accelerated expansion of our dealer business across multiple markets. In parallel, we will prioritise the implementation of our new ERP system, a critical step in further integrating our operations and reinforcing our ‘one-company’ strategy. A key milestone of this strategy is the integration of Presikhaaf into Gispen; a process that kicked off at the start of the year and will continue to take shape throughout 2025.

Sustainability remains a core pillar of our strategy. In the coming year we will continue to scale our circular initiatives. We will further expand our Circular Hub, refurbishing products from an increasing number of brands, and continue to expand our Furniture as a Service (FaaS) proposition. Finally, our people remain central to our success. We will continue to invest in talent development, strengthen cross-border collaboration and promote well-being and personal growth—ensuring we remain a strong, unified and future-ready organisation.

I want to express my sincere gratitude to all of you. Your dedication, adaptability and commitment have played a crucial role in delivering another year of strong performance. Together, we are building a stronger and more resilient company—expanding our impact, growing as one company and taking meaningful steps toward an even more sustainable and customer-focused organisation. I look forward to what we will accomplish in the year ahead.

Rolf